Uploaded June 2025 | Updated September 2026, 13 hours ago
Feeling overwhelmed by all the new AI tools? You’re not alone. Former @fiverr CMO Gali Arnon breaks down the dizzying flood of AI hype—and explains why “show, don’t tell” is the key to helping more people (especially women) adopt and embrace AI.
A sharp insight from our Invested podcast with @michaelaaroneisenberg
Feeling overwhelmed by all the new AI tools? You’re not alone. Former @fiverr CMO Gali Arnon breaks down the dizzying flood of AI hype—and explains why “show, don’t tell” is the key to helping more people (especially women) adopt and embrace AI.
A sharp insight from our Invested podcast with @michaelaaroneisenberg



![Fiverr CEO Micha Kaufman: How A Girl and Her Jeep Beat Our $8M Super Bowl Ad | Invested
On this episode of Invested, Michael hosts Micha Kaufman, the founder and CEO of Fiverr - the global freelance marketplace that helped define the gig economy. Since launching the platform in 2010, Micha has led Fiverr from a scrappy, bootstrapped startup into a publicly traded company offering millions of services across hundreds of categories. Before that, he built three other companies and began his career as an intellectual property lawyer, where he was involved in drafting what he describes as Google’s first patent in Israel. A vocal advocate for self-reliance in the age of AI, Micha believes freelancers are better equipped than corporate employees to adapt, automate, and thrive. He recently led Israel’s high-tech delegation to Auschwitz, a personal and national mission to preserve memory and meaning for the next generation.
Please rate this episode 5 stars wherever you stream your podcasts!
KEY TOPICS
[00:05:40] Why Fiverr Launched With a $5 Price Tag
[00:09:28] The Things You Can Do for Five Bucks
[00:17:42] The Infamous Four Seasons Debacle
[00:24:20] AI and the End of Low-Skill Tasks
[00:27:54] Freelancers Upskill Faster Than Employees
[00:33:30] You’re Responsible for Your Career Growth, Not Your Boss
[00:49:14] Automate Yourself, Then Create More Value
[00:58:00] Fiverr’s Mission in an AI-Driven Future
[01:04:32] Going Public: Lessons and Regrets
[01:16:17] Why Micha led a High-Tech Delegation to Auschwitz
RESOURCES
Follow Micha on LinkedIn - https://www.linkedin.com/in/michakaufman/
Follow Micha on X - https://x.com/michakaufman
Subscribe to Invested here: https://content.aleph.vc/invested
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Subscribe to our YouTube channel: https://www.youtube.com/@aleph-vc/
Follow Michael on Twitter: twitter.com/mikeeisenberg
Follow Michael on LinkedIn: https://www.linkedin.com/in/mieisenberg/
Follow Aleph on Twitter: https://twitter.com/mikeeisenberg
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CREDITS
Executive Producer: Erica Marom
Producer: Myron Shneider
Video and Editing: Ron Baranov
Music and Creative Direction: Uri Ar
Content and Editorial: Kira Goldring
Design: Rony Karadi Fiverr CEO Micha Kaufman: How A Girl and Her Jeep Beat Our $8M Super Bowl Ad | Invested](https://i.ytimg.com/vi/QC_DgXcjB9k/mqdefault.jpg)






