Fiverr CEO Micha Kaufman: How A Girl and Her Jeep Beat Our $8M Super Bowl Ad | Invested @aleph-vc
Fiverr CEO Micha Kaufman: How A Girl and Her Jeep Beat Our $8M Super Bowl Ad | Invested  @aleph-vc
Uploaded July 2025 | Updated September 2026, 2 days ago
On this episode of Invested, Michael hosts Micha Kaufman, the founder and CEO of Fiverr - the global freelance marketplace that helped define the gig economy. Since launching the platform in 2010, Micha has led Fiverr from a scrappy, bootstrapped startup into a publicly traded company offering millions of services across hundreds of categories. Before that, he built three other companies and began his career as an intellectual property lawyer, where he was involved in drafting what he describes as Google’s first patent in Israel. A vocal advocate for self-reliance in the age of AI, Micha believes freelancers are better equipped than corporate employees to adapt, automate, and thrive. He recently led Israel’s high-tech delegation to Auschwitz, a personal and national mission to preserve memory and meaning for the next generation.

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KEY TOPICS
[00:05:40] Why Fiverr Launched With a $5 Price Tag
[00:09:28] The Things You Can Do for Five Bucks
[00:17:42] The Infamous Four Seasons Debacle
[00:24:20] AI and the End of Low-Skill Tasks
[00:27:54] Freelancers Upskill Faster Than Employees
[00:33:30] You’re Responsible for Your Career Growth, Not Your Boss
[00:49:14] Automate Yourself, Then Create More Value
[00:58:00] Fiverr’s Mission in an AI-Driven Future
[01:04:32] Going Public: Lessons and Regrets
[01:16:17] Why Micha led a High-Tech Delegation to Auschwitz

RESOURCES

Follow Micha on LinkedIn - linkedin.com/in/michakaufman
Follow Micha on X - https://x.com/michakaufman
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CREDITS

Executive Producer: Erica Marom
Producer: Myron Shneider
Video and Editing: Ron Baranov
Music and Creative Direction: Uri Ar
Content and Editorial: Kira Goldring
Design: Rony Karadi
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Fiverr CEO Micha Kaufman: How A Girl and Her Jeep Beat Our $8M Super Bowl Ad | Invested

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