Uploaded April 2026 | Updated September 2026, 2 weeks ago
*Start a free trial of HubSpot's new AEO tool:* clickhubspot.com/aeo
Everyone told you the blog is dead—but the data proves we were all wrong.
Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine Optimization) insights, why blog posts and listicles dominate AI citations, the science of influencing robots (not just people), and the new playbook for building trust across YouTube, Reddit, and LinkedIn.
Mentions -
Ep. 417
Aja Frost linkedin.com/in/ajafrost/
Beeri Amiel linkedin.com/in/beeri-amiel/
XFunnel xfunnel.ai/
ChatGPT chatgpt.com/
Claude claude.ai/
Gemini gemini.google.com/app
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Start a free trial of HubSpot's new AEO tool:* clickhubspot.com/aeo
Everyone told you the blog is dead—but the data proves we were all wrong.
Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine Optimization) insights, why blog posts and listicles dominate AI citations, the science of influencing robots (not just people), and the new playbook for building trust across YouTube, Reddit, and LinkedIn.
Mentions -
Ep. 417
Aja Frost linkedin.com/in/ajafrost/
Beeri Amiel linkedin.com/in/beeri-amiel/
XFunnel xfunnel.ai/
ChatGPT chatgpt.com/
Claude claude.ai/
Gemini gemini.google.com/app
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
