Uploaded January 2026 | Updated September 2026, 2 weeks ago
*Get PJ's free AI Video Production Stack + Workflow:* clickhubspot.com/ehp
Shownotes
Ep. 393
Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows, AI-driven creative teams and the tools behind photorealistic video production.
0:00 Introduction
4:00 PJ's Viral Kashi and David Beckham AI Ads
7:00 The 5-Role Team Structure for AI Ad Production
8:00 Inside the Ad - Figma Workflow Breakdown
9:30 Tools Revealed - Nano Banana Pro
11:00 How PJ Scaled from Solo Creator to Agency
12:00 Kieran's AI Video Framework Explained
14:00 Live Critique - Kieran's ChatGPT Sitcom Video
17:00 Pro Tip - How to Fix Awkward Cuts in AI Video
18:00 What's Coming with Veo4 and 97 Percent Photorealism
19:30 Kling 2.6 Motion Control Demo
21:00 One Actor Playing Every Character - Stranger Things Demo
22:30 The Future of Acting - Voice Actors Will Win
25:00 Why Niche Filmmakers Will Dominate
26:00 The Legend of Zelda AI Trailer
29:00 Will We Create Our Own Star Wars Movies
31:00 Subject Matter Experts vs Cinematographers
32:00 How to Get Started with AI Video
34:00 The 2x2 Grid Technique for Consistent Shots
36:00 Storyboarding Scenes in Figma
37:00 Cost Breakdown - 3M Dollar Commercial to 300K with AI
39:00 Why Challenger Brands Beat Incumbents with AI
Mentions
MATG newsletter marketingagainstthegrain.com/subscribe
PJ Accetturo linkedin.com/in/pj-accetturo-b3b693129
Genre.ai genre.ai
Figma figma.com
Nano Banana Pro https://gemini.google/overview/image-generation
Veo 3.1 https://gemini.google/overview/video-generation
Kling klingai.com/global
ElevenLabs elevenlabs.io
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Get PJ's free AI Video Production Stack + Workflow:* clickhubspot.com/ehp
Shownotes
Ep. 393
Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows, AI-driven creative teams and the tools behind photorealistic video production.
0:00 Introduction
4:00 PJ's Viral Kashi and David Beckham AI Ads
7:00 The 5-Role Team Structure for AI Ad Production
8:00 Inside the Ad - Figma Workflow Breakdown
9:30 Tools Revealed - Nano Banana Pro
11:00 How PJ Scaled from Solo Creator to Agency
12:00 Kieran's AI Video Framework Explained
14:00 Live Critique - Kieran's ChatGPT Sitcom Video
17:00 Pro Tip - How to Fix Awkward Cuts in AI Video
18:00 What's Coming with Veo4 and 97 Percent Photorealism
19:30 Kling 2.6 Motion Control Demo
21:00 One Actor Playing Every Character - Stranger Things Demo
22:30 The Future of Acting - Voice Actors Will Win
25:00 Why Niche Filmmakers Will Dominate
26:00 The Legend of Zelda AI Trailer
29:00 Will We Create Our Own Star Wars Movies
31:00 Subject Matter Experts vs Cinematographers
32:00 How to Get Started with AI Video
34:00 The 2x2 Grid Technique for Consistent Shots
36:00 Storyboarding Scenes in Figma
37:00 Cost Breakdown - 3M Dollar Commercial to 300K with AI
39:00 Why Challenger Brands Beat Incumbents with AI
Mentions
MATG newsletter marketingagainstthegrain.com/subscribe
PJ Accetturo linkedin.com/in/pj-accetturo-b3b693129
Genre.ai genre.ai
Figma figma.com
Nano Banana Pro https://gemini.google/overview/image-generation
Veo 3.1 https://gemini.google/overview/video-generation
Kling klingai.com/global
ElevenLabs elevenlabs.io
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
