Uploaded January 2026 | Updated September 2026, 2 weeks ago
*Get our free prompt stack for Claude Cowork:* clickhubspot.com/esv
Shownotes
(0:26) - What is Claude Cowork?
(1:16) - Real-World Use Case: 2 Months of Work in 2 Hours
(3:39) - Getting Started with Claude Cowork
(5:50) - Demo: Adding Folders & Files
(8:16 )- Creating a Presentation Deck
(10:42) - Presentation Results: AI Marketing Lab Format
(13:02) - The ChatGPT Moment for Business Work
(13:54) - Value Proposition: $100/Month Worth It?
Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use and how it empowers non-technical users to work faster and smarter than ever. Learn about how AI can automate your workday (from organizing your desktop to batch-creating assets), and why this could be the biggest AI leap for business since ChatGPT.
Ep. 392
Mentions
Claude Cowork support.claude.com/en/articles/13345190-getting-started-with-cowork
Claude Max support.claude.com/en/articles/11014257-about-claude-s-max-plan-usage
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Get our free prompt stack for Claude Cowork:* clickhubspot.com/esv
Shownotes
(0:26) - What is Claude Cowork?
(1:16) - Real-World Use Case: 2 Months of Work in 2 Hours
(3:39) - Getting Started with Claude Cowork
(5:50) - Demo: Adding Folders & Files
(8:16 )- Creating a Presentation Deck
(10:42) - Presentation Results: AI Marketing Lab Format
(13:02) - The ChatGPT Moment for Business Work
(13:54) - Value Proposition: $100/Month Worth It?
Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use and how it empowers non-technical users to work faster and smarter than ever. Learn about how AI can automate your workday (from organizing your desktop to batch-creating assets), and why this could be the biggest AI leap for business since ChatGPT.
Ep. 392
Mentions
Claude Cowork support.claude.com/en/articles/13345190-getting-started-with-cowork
Claude Max support.claude.com/en/articles/11014257-about-claude-s-max-plan-usage
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
