Uploaded July 2020 | Updated September 2026, 3 weeks ago
MY PATREON: patreon.com/BrainCraft
And please consider SUBSCRIBING to BrainCraft ow.ly/rt5IE (and ring that bell 🧠)
Visit brilliant.org/braincraft to keep learning (and the first 200 people will also get 20% off their annual premium membership!)
How can we convince others to wear a mask? Here are six tips I need you to share with... your community. You're a science communicator now. If you think about wearing a mask like other behaviours and actions related to our health – wearing seatbelts, condoms, sunscreen and more – we can look at things that did (and didn't work) in public health campaigns in the past. I hope you like my PSA.
Want to know all about the science of masks? Science Sam has you covered: youtu.be/WhzzVpp54HA
Want to see how masks work in slow motion? It’s Okay to be Smart: youtu.be/0Tp0zB904Mc
The physics of how masks work is really interesting too. Minute Physics: youtu.be/eAdanPfQdCA
My Instagram instagram.com/nessyhill | Twitter twitter.com/nessyhill
Chapters:
0:00 BrainCraft PSA
1:12 You’re a Science Communicator
2:44 1) Appeal to empathy
3:42 2) Forget about “common sense”
4:00 3) Meet people where they are
5:00 4) Emphasise the positives
5:41 5) Compare to familiar actions
7:18 6) Be nice, be persistent
7:37 Please share this message
8:40 The year of statistics
Music by Epidemic Sound: epidemicsound.com/creator
REFERENCES 📚
The “Your Community” study:
Capraro, V., & Barcelo, H. (2020). The effect of messaging and gender on intentions to wear a face covering to slow down COVID-19 transmission. arXiv preprint arXiv:2005.05467. psyarxiv.com/tg7vz?mod=article_inline
Cheng, K. K., Lam, T. H., & Leung, C. C. (2020). Wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity. The Lancet. thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext
Kelly, M. P., & Barker, M. (2016). Why is changing health-related behaviour so difficult?. Public health, 136, 109-116. sciencedirect.com/science/article/pii/S0033350616300178
Philpott, A., Knerr, W., & Boydell, V. (2006). Pleasure and prevention: when good sex is safer sex. Reproductive health matters, 14(28), 23-31. tandfonline.com/doi/full/10.1016/S0968-8080(06)28254-5
Dawson, K. A., Schneider, M. A., Fletcher, P. C., & Bryden, P. J. (2007). Examining gender differences in the health behaviors of Canadian university students. The Journal of the Royal Society for the Promotion of Health, 127(1), 38-44. journals.sagepub.com/doi/abs/10.1177/1466424007073205
How States Achieve High Seat Belt Use Rates: crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/810962
US national library of medicine Digital Gallery of Public Health Posters:
nlm.nih.gov/exhibition/visualculture
EXCELLENT article from The Atlantic, which inspired me to make this video: theatlantic.com/ideas/archive/2020/06/dudes-who-wont-wear-masks/613375
MEDIA REFERENCED 📹
youtube.com/watch?v=NToKtVfmHaA
youtube.com/watch?v=xKgMvWgpN8U
twitter.com/KevinPlantz/status/1277823908889022464/photo/1
twitter.com/EWOKinLA/status/1273049357332307969
youtube.com/watch?v=H4EeUx2_9qI
youtube.com/watch?v=b7nocIenCYg
twitter.com/sciencequiche/status/1277823981131755520
MY PATREON: patreon.com/BrainCraft
And please consider SUBSCRIBING to BrainCraft ow.ly/rt5IE (and ring that bell 🧠)
Visit brilliant.org/braincraft to keep learning (and the first 200 people will also get 20% off their annual premium membership!)
How can we convince others to wear a mask? Here are six tips I need you to share with... your community. You're a science communicator now. If you think about wearing a mask like other behaviours and actions related to our health – wearing seatbelts, condoms, sunscreen and more – we can look at things that did (and didn't work) in public health campaigns in the past. I hope you like my PSA.
Want to know all about the science of masks? Science Sam has you covered: youtu.be/WhzzVpp54HA
Want to see how masks work in slow motion? It’s Okay to be Smart: youtu.be/0Tp0zB904Mc
The physics of how masks work is really interesting too. Minute Physics: youtu.be/eAdanPfQdCA
My Instagram instagram.com/nessyhill | Twitter twitter.com/nessyhill
Chapters:
0:00 BrainCraft PSA
1:12 You’re a Science Communicator
2:44 1) Appeal to empathy
3:42 2) Forget about “common sense”
4:00 3) Meet people where they are
5:00 4) Emphasise the positives
5:41 5) Compare to familiar actions
7:18 6) Be nice, be persistent
7:37 Please share this message
8:40 The year of statistics
Music by Epidemic Sound: epidemicsound.com/creator
REFERENCES 📚
The “Your Community” study:
Capraro, V., & Barcelo, H. (2020). The effect of messaging and gender on intentions to wear a face covering to slow down COVID-19 transmission. arXiv preprint arXiv:2005.05467. psyarxiv.com/tg7vz?mod=article_inline
Cheng, K. K., Lam, T. H., & Leung, C. C. (2020). Wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity. The Lancet. thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext
Kelly, M. P., & Barker, M. (2016). Why is changing health-related behaviour so difficult?. Public health, 136, 109-116. sciencedirect.com/science/article/pii/S0033350616300178
Philpott, A., Knerr, W., & Boydell, V. (2006). Pleasure and prevention: when good sex is safer sex. Reproductive health matters, 14(28), 23-31. tandfonline.com/doi/full/10.1016/S0968-8080(06)28254-5
Dawson, K. A., Schneider, M. A., Fletcher, P. C., & Bryden, P. J. (2007). Examining gender differences in the health behaviors of Canadian university students. The Journal of the Royal Society for the Promotion of Health, 127(1), 38-44. journals.sagepub.com/doi/abs/10.1177/1466424007073205
How States Achieve High Seat Belt Use Rates: crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/810962
US national library of medicine Digital Gallery of Public Health Posters:
nlm.nih.gov/exhibition/visualculture
EXCELLENT article from The Atlantic, which inspired me to make this video: theatlantic.com/ideas/archive/2020/06/dudes-who-wont-wear-masks/613375
MEDIA REFERENCED 📹
youtube.com/watch?v=NToKtVfmHaA
youtube.com/watch?v=xKgMvWgpN8U
twitter.com/KevinPlantz/status/1277823908889022464/photo/1
twitter.com/EWOKinLA/status/1273049357332307969
youtube.com/watch?v=H4EeUx2_9qI
youtube.com/watch?v=b7nocIenCYg
twitter.com/sciencequiche/status/1277823981131755520
