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A halfalogue is that distracting half-of-a-conversation that you overhear. And you absolutely must know the other half. Because you're a curious human and your brain circuitry rewards you for finding out. Here's the lowdown.

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BrainCraft was created by Vanessa Hill (@nessyhill) and is brought to you by PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.

This episode was written by Bahar Gholipour, filmed by Dominique Taylor, edited, hosted and produced by Vanessa Hill and animated by Jade Tan-Holmes.

REFERENCES 📚
Livio, M., Why? What Makes Us Curious http://amzn.to/2FBp6je

Kang, M. J., Hsu, M., Krajbich, I. M., Loewenstein, G., McClure, S. M., Wang, J. T. Y., & Camerer, C. F. (2009). The wick in the candle of learning: Epistemic curiosity activates reward circuitry and enhances memory. Psychological Science, 20(8), 963-973. papers.ssrn.com/sol3/papers.cfm?abstract_id=1308286

Emberson, L. L., Lupyan, G., Goldstein, M. H., & Spivey, M. J. (2010). Overheard cell-phone conversations: When less speech is more distracting. Psychological science, 21(10), 1383-1388. ncbi.nlm.nih.gov/pubmed/20817912

Galván, V. V., Vessal, R. S., & Golley, M. T. (2013). The effects of cell phone conversations on the attention and memory of bystanders. PloS one, 8(3), e58579. http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0058579
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How Halfalogues Manipulate Your – @braincraft

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