Uploaded January 2023 | Updated September 2026, 2 days ago
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Natalie Ellis is the co-founder and CEO of bossbabe.
bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.
In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.
Episode webpage: https://creativeelements.fm/natalie-ellis/
TIMESTAMPS
00:00 - Natalie Ellis Is An Instagram Queen
01:26 - INTRO
01:42 - How bossbabe Grew So Fast
05:45 - Personal Brand Vs Separate Entity
07:35 - Qualities Of A Viral Instagram Post
09:31 - Being Relatable Without Being Negative
11:35 - Writing Is At The Core of Creativity
12:44 - Why Choose Instagram?
15:13 - How To Move Followers To Email
17:04 - Craft A Viral Instagram Reel That Converts
20:00 - Sign up for Creator Science!
20:45 - Do You HAVE To Use Reels?
22:55 - Are Captions And Hashtags Important?
23:28 - In Feed Content Vs Stories
24:26 - Different Eras Of Instagram
26:14 - What Platform Is The Best To Start From Zero?
28:18 - Building A Personal Brand To Support A Company
31:05 - How To Approach Building With A Partner
36:58 - Listen to the Audio Podcast!
38:16 - Product Strategy Masterclass For Creators
44:56 - How To Prioritize What You Should Be Doing
46:39 - How Being A New Mom Changed Natalie’s Work
48:00 - OUTRO
***
CONNECT WITH NATALIE ELLIS
🌐 Website: bossbabe.com
📸 Instagram: instagram.com/iamnatalie
📸 Instagram: instagram.com/bossbabe.inc
🎵 TikTok: tiktok.com/@iamnatalieellis
📹 YouTube: @BossBabeTV
***
CONNECT WITH JAY
🌐 Website: creatorscience.com
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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🏁 PAST EPISODES & STARTER PLAYLISTS
https://creativeelements.fm/episodes
https://creativeelements.fm/playlists
💼 SPONSORS
https://creativeelements.fm/sponsors/
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
☕️ Buy Me A Coffee
buymeacoffee.com/jayclouse
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
👉 Join our community for creators: join.creatorscience.com
Natalie Ellis is the co-founder and CEO of bossbabe.
bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.
In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.
Episode webpage: https://creativeelements.fm/natalie-ellis/
TIMESTAMPS
00:00 - Natalie Ellis Is An Instagram Queen
01:26 - INTRO
01:42 - How bossbabe Grew So Fast
05:45 - Personal Brand Vs Separate Entity
07:35 - Qualities Of A Viral Instagram Post
09:31 - Being Relatable Without Being Negative
11:35 - Writing Is At The Core of Creativity
12:44 - Why Choose Instagram?
15:13 - How To Move Followers To Email
17:04 - Craft A Viral Instagram Reel That Converts
20:00 - Sign up for Creator Science!
20:45 - Do You HAVE To Use Reels?
22:55 - Are Captions And Hashtags Important?
23:28 - In Feed Content Vs Stories
24:26 - Different Eras Of Instagram
26:14 - What Platform Is The Best To Start From Zero?
28:18 - Building A Personal Brand To Support A Company
31:05 - How To Approach Building With A Partner
36:58 - Listen to the Audio Podcast!
38:16 - Product Strategy Masterclass For Creators
44:56 - How To Prioritize What You Should Be Doing
46:39 - How Being A New Mom Changed Natalie’s Work
48:00 - OUTRO
***
CONNECT WITH NATALIE ELLIS
🌐 Website: bossbabe.com
📸 Instagram: instagram.com/iamnatalie
📸 Instagram: instagram.com/bossbabe.inc
🎵 TikTok: tiktok.com/@iamnatalieellis
📹 YouTube: @BossBabeTV
***
CONNECT WITH JAY
🌐 Website: creatorscience.com
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
https://creativeelements.fm/request
🏁 PAST EPISODES & STARTER PLAYLISTS
https://creativeelements.fm/episodes
https://creativeelements.fm/playlists
💼 SPONSORS
https://creativeelements.fm/sponsors/
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
☕️ Buy Me A Coffee
buymeacoffee.com/jayclouse
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
