a16z | How TikTok Helps Small Businesses @a16z | Uploaded October 2023 | Updated October 2024, 7 hours ago.
In 2022, brands spent nearly $10 billion on TikTok ads.
Why? Because platforms like TikTok offer small, real-world businesses a unique opportunity to leverage partnerships with creators to drive traffic and generate millions in revenue.
On the a16z podcast, Olivia Moore, a16z Consumer Partner, discusses recent trends in growth marketing and how TikTok has enabled small businesses across the world to effectively market their products.
FULL EPISODE: youtu.be/2cMZjG518eM
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
In 2022, brands spent nearly $10 billion on TikTok ads.
Why? Because platforms like TikTok offer small, real-world businesses a unique opportunity to leverage partnerships with creators to drive traffic and generate millions in revenue.
On the a16z podcast, Olivia Moore, a16z Consumer Partner, discusses recent trends in growth marketing and how TikTok has enabled small businesses across the world to effectively market their products.
FULL EPISODE: youtu.be/2cMZjG518eM
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
