Uploaded March 2026 | Updated September 2026, 3 weeks ago
As the NBA has seen its audience shift from traditional TV to streaming, strategies and techniques for measuring that audience and interpreting viewer behavior have shifted with it, with greater fragmentation and different metrics. NBA VP Global Media Insights Michelle Auguste discusses the challenges and incongruities of audience measurement across different platforms and partners and why old linear-based models like Nielsen must continue to adapt and evolve in this clip from her keynote fireside chat with Streaming Media’s Steve Nathans-Kelly at Streaming Media Connect 2026.
As the NBA has seen its audience shift from traditional TV to streaming, strategies and techniques for measuring that audience and interpreting viewer behavior have shifted with it, with greater fragmentation and different metrics. NBA VP Global Media Insights Michelle Auguste discusses the challenges and incongruities of audience measurement across different platforms and partners and why old linear-based models like Nielsen must continue to adapt and evolve in this clip from her keynote fireside chat with Streaming Media’s Steve Nathans-Kelly at Streaming Media Connect 2026.
