Uploaded July 2026 | Updated September 2026, 3 weeks ago
South Korean R&B artist SAAY opens her personal notebook for It Goes To Eleven, inviting viewers to explore how she develops the ideas and creative process behind her music.
Filled entirely with handwritten notes and drawings, song concepts, and sporatic moments of inspiration, SAAY's notebook, which she calls her "idea book," reveals the raw emotions that have evolved into the intimate songs and unmistakable sound that define her music. In this episode of It Goes To Eleven, where artists discuss the music gear that shapes their sound, SAAY shares stories of the notebook entries that have helped bring her songs to life, proving that each successful record begins with an idea worth documenting.
Known for her expressive vocals, thoughtful songwriting, and unique combination of contemporary R&B, pop, and hip-hop, SAAY is a celebrated independent musician, artist, singer/songwriter, producer, and creative director. Her global breakthrough came as the first and only Asian artist featured on a title track from Snoop Dogg's 2021 compilation album 'Snoop Dogg Presents Algorithm (Global Edition).' A creative force in the global music industry, SAAY has collaborated with some of K-pop's biggest artists, including aespa, BoA, EXO Baekhyun, and TWICE, and founded her independent label TEAMSAAY. As a globally touring artist, SAAY completed her first world tour in 2024, which included dates across the United States, Europe, and South Korea.
It Goes To 11 is an exclusive interview series where artists and musicians explain their deep connection to their favorite gear.
▶ Watch more episodes of It Goes To 11: youtube.com/playlist?list=PLzAduZ80dWSsqp8v9WfxHmTZbqYmW5Y6f&si=iT157UCBDfE5WFgZ
Explore more Grammy Awards history: grammy.com
▶ Watch more Grammy highlights and exclusive performances: youtube.com/recordingacademy
Connect with the GRAMMYS:
WEBSITE: grammy.com
INSTAGRAM: instagram.com/grammys
TIKTOK: tiktok.com/@grammys
FACEBOOK: facebook.com/grammys
THREADS: threads.com/@grammys
LINKEDIN: linkedin.com/company/recordingacademy
X: https://x.com/RecordingAcad
Subscribe NOW to the GRAMMYS on YouTube: youtube.com/recordingacademy?sub_confirmation=1
#GRAMMYS #TheGRAMMYs #GRAMMYAwards #MusicsBiggestNight #saay #itgoesto11
South Korean R&B artist SAAY opens her personal notebook for It Goes To Eleven, inviting viewers to explore how she develops the ideas and creative process behind her music.
Filled entirely with handwritten notes and drawings, song concepts, and sporatic moments of inspiration, SAAY's notebook, which she calls her "idea book," reveals the raw emotions that have evolved into the intimate songs and unmistakable sound that define her music. In this episode of It Goes To Eleven, where artists discuss the music gear that shapes their sound, SAAY shares stories of the notebook entries that have helped bring her songs to life, proving that each successful record begins with an idea worth documenting.
Known for her expressive vocals, thoughtful songwriting, and unique combination of contemporary R&B, pop, and hip-hop, SAAY is a celebrated independent musician, artist, singer/songwriter, producer, and creative director. Her global breakthrough came as the first and only Asian artist featured on a title track from Snoop Dogg's 2021 compilation album 'Snoop Dogg Presents Algorithm (Global Edition).' A creative force in the global music industry, SAAY has collaborated with some of K-pop's biggest artists, including aespa, BoA, EXO Baekhyun, and TWICE, and founded her independent label TEAMSAAY. As a globally touring artist, SAAY completed her first world tour in 2024, which included dates across the United States, Europe, and South Korea.
It Goes To 11 is an exclusive interview series where artists and musicians explain their deep connection to their favorite gear.
▶ Watch more episodes of It Goes To 11: youtube.com/playlist?list=PLzAduZ80dWSsqp8v9WfxHmTZbqYmW5Y6f&si=iT157UCBDfE5WFgZ
Explore more Grammy Awards history: grammy.com
▶ Watch more Grammy highlights and exclusive performances: youtube.com/recordingacademy
Connect with the GRAMMYS:
WEBSITE: grammy.com
INSTAGRAM: instagram.com/grammys
TIKTOK: tiktok.com/@grammys
FACEBOOK: facebook.com/grammys
THREADS: threads.com/@grammys
LINKEDIN: linkedin.com/company/recordingacademy
X: https://x.com/RecordingAcad
Subscribe NOW to the GRAMMYS on YouTube: youtube.com/recordingacademy?sub_confirmation=1
#GRAMMYS #TheGRAMMYs #GRAMMYAwards #MusicsBiggestNight #saay #itgoesto11
