Scripps News | How Radio Became A Battleground For Latino Votes | In Real Life @scrippsnews | Uploaded October 2024 | Updated October 2024, 2 days ago.
In this episode of In Real Life, Soledad O’Brien explores how the Latino vote could shape the 2024 US presidential election, with radio playing a key role in swing states like Arizona, New Mexico, Nevada, and Pennsylvania. With 63.7 million Latinos in the US, and 1.4 million new eligible voters each year, both political parties are vying for this critical demographic. Latino-focused and Spanish-language radio reaches 97% of the community weekly, making it a battleground for political messaging. Will radio sway Latino voters in November? Watch to discover how "La Radio" could impact the election.

In Real Life is an Emmy Award-winning documentary series from Scripps News that takes you into the heart of what is shaping our world. Join journalists as they share immersive and powerful stories.

More here: scrippsnews.com/documentaries/in-real-life
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