How Live Sports on FAST Draws Viewers @streamingmediavideo

Uploaded June 2026 | Updated September 2026, 3 weeks ago

Given FAST’s traditional identification with VOD and even legacy content, the arrival and growing success of live events, news, and especially sports have begun to change perceptions of FAST as a vehicle for profitable live programming. But according to Cathy Rasengberger of Free Live Sports, a FAST-based aggregator of sports content, it’s often VOD content from recognizable brands that draws viewers to FAST and live content that keeps them watching.

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