Uploaded June 2026 | Updated September 2026, 1 week ago

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Formula 1 is having a moment unlike anything in racing history — and Werner Brell has a front-row seat. As CEO of Motorsport Network (the company behind Autosport, Motorsport.com, Motor1 and InsideEVs), Werner sits at the intersection of the rights holders, teams, OEMs, sponsors and fans driving the sport's explosive global growth.

In this episode of Cars & Culture, host Jason Stein and Werner break down how Netflix's "Drive to Survive" became the most successful customer-acquisition story in sports, why women and Gen Z are fueling the next wave of F1 fandom, what the landmark Global F1 Fan Survey (100,000+ fans, 186 countries) reveals about the future, and how AI is reshaping the business of sports media. Plus Werner's wild career path — from Wall Street lawyer to MTV to Red Bull Media House.

A must-watch for any fan of Formula 1, NASCAR, IndyCar, WEC, MotoGP, and the business behind the sport.

Also, check out Motorsport Network Studios' latest collaboration with Rolex around the Daytona 500 - youtu.be/O2LQS05FCRU?si=cpdfgvdqjRz0GZmn

⏱️ Chapters
0:00 – Intro
2:16 – At the Epicenter of Cars & Culture
3:28 – Why He Joined Motorsport Network
6:46 – Why Motorsport Is Having a Moment
9:08 – Converting Netflix "Drive to Survive" Fans
13:15 – How Stories Create Lifelong Fans
14:58 – The Unlimited Budget Question
18:37 – Inside the Global F1 Fan Survey
23:23 – From Wall Street Lawyer to MTV to Red Bull
33:22 – What AI Is Doing Inside Motorsport
38:50 – The 10-Year Crystal Ball

🎙️ Cars & Culture with Jason Stein — conversations with the people shaping cars, racing, and the culture around them.

#Formula1 #F1 #Motorsport #DriveToSurvive #CarsAndCulture