Uploaded August 2026 | Updated September 2026, 2 weeks ago
Consumers are finding new ways to stretch their budgets, from repairing and reselling to prioritizing durability. McKinsey Senior Partner Clarisse Magnin explains why value is no longer just about price, and how business leaders should adapt.
Watch the full McKinsey Live webinar for a breakdown of the four trends reshaping consumer behavior in 2026.
Consumers are finding new ways to stretch their budgets, from repairing and reselling to prioritizing durability. McKinsey Senior Partner Clarisse Magnin explains why value is no longer just about price, and how business leaders should adapt.
Watch the full McKinsey Live webinar for a breakdown of the four trends reshaping consumer behavior in 2026.










