Uploaded August 2026 | Updated September 2026, 2 weeks ago

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As consumers increasingly use AI to research products, many brand-owned websites aren’t being cited by large language models (LLMs). McKinsey Senior Partner Danielle Bozarth explains what this means for marketers and how companies are adapting their digital content.

Watch the full McKinsey Live webinar for a breakdown of the four trends reshaping consumer behavior in 2026: youtu.be/GFSoZk63--0

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