Uploaded April 2025 | Updated September 2026, 2 days ago
What the f*** is happening? Coffee & Tariffs in early 2025
As if we weren't experiencing enough volatility in the coffee market.
The US announced sweeping tariffs in early April that went into effect almost immediately. Then reciprocal tariffs were suspended for 90 days, but 10% universal tariffs remain. These tariffs include green and roasted coffee, leaving many American roasters to wonder how this will affect them. There are also broader implications, as the C market price (and markets around the world) have dropped in response. If you're a coffee roaster, coffee professional, or consumer wondering what the f*** is going on with these tariffs and specialty coffee, this conversation is for you.
RoasterKat is joined by Florian Schaffner, CFO and Head of Data for Algrano, as they touch base on the current state of these tariffs (as of time of the recording), the direct and indirect effects, and what roasters can do to manage this added cost (and volatility).
00:56 Introducing Flo
01:53 Overview of tariffs
11:36 Is there an upside to these tariffs?
16:36 When do roasters pay the tariffs?
24:29 What can we do now? Flo's advice
33:13 Q&A including:
Are contracts that are already signed and on the water subject to tariffs?
How much will this affect other importing countries (like those in Europe)?
How might this affect consumption in the US?
What's the impact of tariff on specialty vs commodity coffee?
If you have other questions, put them in the comments!
And like, subscribe, and hit the notification bell so you don't miss other coffee and coffee-roasting content!
Streamed on IG Live April 14, 2025
What the f*** is happening? Coffee & Tariffs in early 2025
As if we weren't experiencing enough volatility in the coffee market.
The US announced sweeping tariffs in early April that went into effect almost immediately. Then reciprocal tariffs were suspended for 90 days, but 10% universal tariffs remain. These tariffs include green and roasted coffee, leaving many American roasters to wonder how this will affect them. There are also broader implications, as the C market price (and markets around the world) have dropped in response. If you're a coffee roaster, coffee professional, or consumer wondering what the f*** is going on with these tariffs and specialty coffee, this conversation is for you.
RoasterKat is joined by Florian Schaffner, CFO and Head of Data for Algrano, as they touch base on the current state of these tariffs (as of time of the recording), the direct and indirect effects, and what roasters can do to manage this added cost (and volatility).
00:56 Introducing Flo
01:53 Overview of tariffs
11:36 Is there an upside to these tariffs?
16:36 When do roasters pay the tariffs?
24:29 What can we do now? Flo's advice
33:13 Q&A including:
Are contracts that are already signed and on the water subject to tariffs?
How much will this affect other importing countries (like those in Europe)?
How might this affect consumption in the US?
What's the impact of tariff on specialty vs commodity coffee?
If you have other questions, put them in the comments!
And like, subscribe, and hit the notification bell so you don't miss other coffee and coffee-roasting content!
Streamed on IG Live April 14, 2025
