Uploaded July 2018 | Updated September 2026, 3 minutes ago
Hallmark Cards, Inc.
The official logo for Hallmark Cards.png
Type
Private
Industry Retail, greeting card, television
Founded Kansas City, Missouri, United States (January 10, 1910; 108 years ago)
Founder Joyce Hall
Headquarters 2501 McGee Street, Kansas City, Missouri, United States
Area served
Worldwide
Key people
Donald J. Hall Sr.
(Chairman)
Donald J. Hall Jr.
(CEO)
David E. Hall
(President)
Products
Greeting Cards
Gift Wrap
Party Goods
Giftware
Stationery
Electronic Greetings
Keepsake Ornaments
Media/Entertainment
Brands
Rainbow Brite
Shirt Tales
Revenue Increase US $4.0 billion (2016)[1]
Owner Hall family
Number of employees
16,000
Subsidiaries
Crayola
DaySpring Greeting Cards
Hallmark Business Expressions
Hallmark Channel (Crown Media Holdings)
Feeln
Hallmark eCards
Hallmark Ink and Main Press
Hallmark Gold Crown Stores
Hallmark Business Connections
Halls
Sunrise Greetings
Website hallmark.com
Hallmark Cards, Inc. is a private, family-owned U.S. company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States.[2] In 1985, the company was awarded the National Medal of Arts.[3]
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).
Hallmark Cards, Inc.
The official logo for Hallmark Cards.png
Type
Private
Industry Retail, greeting card, television
Founded Kansas City, Missouri, United States (January 10, 1910; 108 years ago)
Founder Joyce Hall
Headquarters 2501 McGee Street, Kansas City, Missouri, United States
Area served
Worldwide
Key people
Donald J. Hall Sr.
(Chairman)
Donald J. Hall Jr.
(CEO)
David E. Hall
(President)
Products
Greeting Cards
Gift Wrap
Party Goods
Giftware
Stationery
Electronic Greetings
Keepsake Ornaments
Media/Entertainment
Brands
Rainbow Brite
Shirt Tales
Revenue Increase US $4.0 billion (2016)[1]
Owner Hall family
Number of employees
16,000
Subsidiaries
Crayola
DaySpring Greeting Cards
Hallmark Business Expressions
Hallmark Channel (Crown Media Holdings)
Feeln
Hallmark eCards
Hallmark Ink and Main Press
Hallmark Gold Crown Stores
Hallmark Business Connections
Halls
Sunrise Greetings
Website hallmark.com
Hallmark Cards, Inc. is a private, family-owned U.S. company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States.[2] In 1985, the company was awarded the National Medal of Arts.[3]
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).
