Uploaded August 2018 | Updated September 2026, 1 hour ago
Turtle Wax is a manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941[2] and is currently headquartered in Addison, Illinois, having relocated from Willowbrook, Illinois in 2016.[3]
Hirsch's main product, a liquid car wax, was initially called Plastone, until Hirsch changed the product name to create the association with a turtle's hard shell. Hirsch died in 1966 and successive generations of his family have remained involved with the company.[4][5] Its advertising jingle ("Turtle Wax gives that hard shell finish"), created early in its history by the Doner Company, became very well known.[6]
Turtle Wax is the largest automotive appearance products company in the world and distributes its products in more than 90 countries.[7]
Turtle Wax is a manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941[2] and is currently headquartered in Addison, Illinois, having relocated from Willowbrook, Illinois in 2016.[3]
Hirsch's main product, a liquid car wax, was initially called Plastone, until Hirsch changed the product name to create the association with a turtle's hard shell. Hirsch died in 1966 and successive generations of his family have remained involved with the company.[4][5] Its advertising jingle ("Turtle Wax gives that hard shell finish"), created early in its history by the Doner Company, became very well known.[6]
Turtle Wax is the largest automotive appearance products company in the world and distributes its products in more than 90 countries.[7]
