Greenwashing: how can EU science help? @EUJointResearchCentre
Greenwashing: how can EU science help?  @EUJointResearchCentre
Uploaded March 2023 | Updated September 2026, 7 minutes ago
Consumers lack reliable information about how sustainable a product is, and often are confronted with misleading commercial practices like greenwashing.

This is why clear methods for companies to substantiate the environmental impacts or benefits of their products or organisations are needed!

Our researchers developed the Environmental Footprint Method. It allows to account for impacts of products across their full life cycle, measuring all the emissions and resources consumed starting from extraction of raw materials, through production and use, and up to final waste management.

Read more: https://eplca.jrc.ec.europa.eu/EnvironmentalFootprint.html
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Greenwashing: how can EU science help?

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