Uploaded April 2025 | Updated September 2026, 2 weeks ago
Transactions are temporary. Transformation lasts.
Greg Hoffman is the former Chief Marketing Officer at Nike, one of Fast Company’s Most Creative People in Business, and an exclusive Lavin creativity speaker. He has spoken at Netflix, Google, Facebook, and more. In his book, Emotion by Design, he shares how he led Nike’s most iconic modern campaigns and collaborated with athletes like LeBron James. Greg reveals that adding emotion to a brand’s story isn’t a mystery—it’s a process that can be designed.
Learn more about Greg Hoffman here: buff.ly/416eRi0
Want to stay inspired? Follow The Lavin Agency for more!
#nike #nikecmo #marketing #branding101 #smallbusinesstips
Transactions are temporary. Transformation lasts.
Greg Hoffman is the former Chief Marketing Officer at Nike, one of Fast Company’s Most Creative People in Business, and an exclusive Lavin creativity speaker. He has spoken at Netflix, Google, Facebook, and more. In his book, Emotion by Design, he shares how he led Nike’s most iconic modern campaigns and collaborated with athletes like LeBron James. Greg reveals that adding emotion to a brand’s story isn’t a mystery—it’s a process that can be designed.
Learn more about Greg Hoffman here: buff.ly/416eRi0
Want to stay inspired? Follow The Lavin Agency for more!
#nike #nikecmo #marketing #branding101 #smallbusinesstips
