Uploaded March 2013 | Updated September 2026, 3 weeks ago
In our Shopping Preference surveys with the public, 23% stated (unprompted) price competitiveness as a reason preventing them using you more. Yet we know this isn't true - our Price Comparison proves it so. The goal of your marketing has to be to change ingrained beliefs. Price comparisons are the way to point out where you have price advantage. But this is NOT about being the cheapest, it is about being assertive about being best value when you have genuine opportunity to do so.
In our Shopping Preference surveys with the public, 23% stated (unprompted) price competitiveness as a reason preventing them using you more. Yet we know this isn't true - our Price Comparison proves it so. The goal of your marketing has to be to change ingrained beliefs. Price comparisons are the way to point out where you have price advantage. But this is NOT about being the cheapest, it is about being assertive about being best value when you have genuine opportunity to do so.
