Wipe the Floor with the Big Guys - How to Promote Affinity @targetcomponents
Wipe the Floor with the Big Guys - How to Promote Affinity  @targetcomponents
Uploaded March 2013 | Updated September 2026, 3 weeks ago
Remember your first day at high school? University? New job? Maybe you've moved to a different part of the area you live, or a completely new town or city? Can you remember how unfamiliar everything was? How it felt to do stuff you know how to, but in an entirely different place? So what? Well, this is what it feels like to be an outsider. But to really understand this look at it the other way round. Sure, you feel some anxiety -- its natural, you're being confronted with the unfamiliar. But you're also unfamiliar to everyone around you. And that means they'll be feeling anxious back. This matters because no matter how long you might have been in business, if you've done nothing to identify yourself with where you are, to be part of your locality, you will remain an outsider to them.
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"Wipe the Floor with the Big Guys" - How to Promote Affinity

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