Uploaded March 2013 | Updated September 2026, 2 weeks ago
The detail of the Comparison is reserved for those who took part -- what's given here is an overall summary. They receive individual reports with their detailed price positioning against the Multiples and the other participants. That said, I can share this with you though. You beat the Big Guys. Every one -- even Tesco, by far the most aggressively priced. First, the "basket comparison" which compares overall pricing on all products surveyed was an average of 15% better priced. Second, the "win ratio" -- the ratio of lines where you're better priced compared to lines where you're more expensive. Here, you "won" -- that means being better priced -- on 63% of products. So, you're not just better priced. You're convincingly so.
The detail of the Comparison is reserved for those who took part -- what's given here is an overall summary. They receive individual reports with their detailed price positioning against the Multiples and the other participants. That said, I can share this with you though. You beat the Big Guys. Every one -- even Tesco, by far the most aggressively priced. First, the "basket comparison" which compares overall pricing on all products surveyed was an average of 15% better priced. Second, the "win ratio" -- the ratio of lines where you're better priced compared to lines where you're more expensive. Here, you "won" -- that means being better priced -- on 63% of products. So, you're not just better priced. You're convincingly so.
