Gartner for Marketing | Gartner L2 Digital IQ Index: Top Department Store Brands in Digital 2019 @GartnerforMarketing | Uploaded August 2019 | Updated October 2024, 1 day ago.
The competition posed by resellers and off-price retailers is leaving department stores high and dry. But brands have an opportunity to translate their in-store specialties into online prowess.
But while department store brands have shown marked improvements in on-site functionalities like guided selling features and loyalty program options, are their efforts enough to compete with Amazon?
The seventh annual Gartner L2 Digital IQ Index: Department Stores benchmarks the digital competence of 61 department store brands operating globally. To learn more, visit GartnerL2.com.
gartnerl2.com/research/department-stores-global-2019?utm_medium=video&utm_source=youtube&utm_content=departmentstoresglobal2019endscreen
The competition posed by resellers and off-price retailers is leaving department stores high and dry. But brands have an opportunity to translate their in-store specialties into online prowess.
But while department store brands have shown marked improvements in on-site functionalities like guided selling features and loyalty program options, are their efforts enough to compete with Amazon?
The seventh annual Gartner L2 Digital IQ Index: Department Stores benchmarks the digital competence of 61 department store brands operating globally. To learn more, visit GartnerL2.com.
gartnerl2.com/research/department-stores-global-2019?utm_medium=video&utm_source=youtube&utm_content=departmentstoresglobal2019endscreen
