@GartnerforMarketing
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Gartner for Marketing | Gartner L2 Digital IQ Index: Top Insurance Brands in Digital 2019 @GartnerforMarketing | Uploaded July 2019 | Updated October 2024, 1 day ago.
A growing number of Americans want to complete the insurance purchase process online, but brands aren’t listening.

Insurance providers have yet to fully cater to prospects, demonstrating diminished site features and reduced mobile site functionality. What can brands do to ensure conversion from consumers?

The second annual Gartner L2 Digital IQ Index for Insurance benchmarks the digital competence of 54 insurance brands operating in the U.S. To learn more, visit GartnerL2.com.

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Gartner L2 Digital IQ Index: Top Insurance Brands in Digital 2019 @GartnerforMarketing

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