Uploaded May 2026 | Updated September 2026, 2 weeks ago
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It is one of the biggest questions facing the video game industry right now: how much will Grand Theft Auto 6 cost? Rockstar Games and parent company Take-Two have so far given little away, save for saying they want to offer great value and that games haven’t really gone up in price over the years. Well, now a new party has waded in: Bank of America.
According to Seeking Alpha, Omar Dessouky, of BofA Global Research, came away from last week’s iicon conference (which IGN attended) with a firm recommendation: GTA 6 should be $80, $10 more than the norm.
Analyst opinions on the GTA 6 price are all over the place, with some saying Rockstar should stick with $70, others saying it could easily justify going up to $100, depending on what the company does with the next iteration of GTA Online. GTA 6 is on course to be the biggest entertainment launch of all time, selling tens of millions of copies on day one. It will, undoubtedly, change the video game industry forever, not just in terms of how financially successful a video game can be, but in terms of how much video games should cost going forward. Grand Theft Auto VI should cost $80 according to a Bank of America analyst, so other games can follow
“We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry”
Follow me on social media:
Instagram: instagram.com/dreamcastguy
BlueSky: https://bsky.app/profile/dreamcastguy.bsky.social
Twitch: twitch.tv/thedreamcastguy
It is one of the biggest questions facing the video game industry right now: how much will Grand Theft Auto 6 cost? Rockstar Games and parent company Take-Two have so far given little away, save for saying they want to offer great value and that games haven’t really gone up in price over the years. Well, now a new party has waded in: Bank of America.
According to Seeking Alpha, Omar Dessouky, of BofA Global Research, came away from last week’s iicon conference (which IGN attended) with a firm recommendation: GTA 6 should be $80, $10 more than the norm.
Analyst opinions on the GTA 6 price are all over the place, with some saying Rockstar should stick with $70, others saying it could easily justify going up to $100, depending on what the company does with the next iteration of GTA Online. GTA 6 is on course to be the biggest entertainment launch of all time, selling tens of millions of copies on day one. It will, undoubtedly, change the video game industry forever, not just in terms of how financially successful a video game can be, but in terms of how much video games should cost going forward. Grand Theft Auto VI should cost $80 according to a Bank of America analyst, so other games can follow
“We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry”
