Uploaded January 2023 | Updated September 2026, 1 hour ago
A new integrated campaign from Volkswagen South Africa and Ogilvy South Africa launches the latest model of Volkswagen's Polo, which comes with the advanced safety and intelligence system, I.Q. DRIVE. With "Game On", the brand steps into the metaverse, debuting a collection of specially-designed NFTs that are findable through a hunt on social media and in the metaverse. Additionally, the campaign launches the Polo in the virtual world, as the car is playable in the popular driving game Gran Turismo 7.
Client: Volkswagen
Team: Ogilvy South Africa
A new integrated campaign from Volkswagen South Africa and Ogilvy South Africa launches the latest model of Volkswagen's Polo, which comes with the advanced safety and intelligence system, I.Q. DRIVE. With "Game On", the brand steps into the metaverse, debuting a collection of specially-designed NFTs that are findable through a hunt on social media and in the metaverse. Additionally, the campaign launches the Polo in the virtual world, as the car is playable in the popular driving game Gran Turismo 7.
Client: Volkswagen
Team: Ogilvy South Africa
