Uploaded July 2023 | Updated September 2026, 1 hour ago
New research from the Dove Self-Esteem Project shows that 70% of kids are exposed to toxic beauty content on social media, and that 3 in 5 kids' mental health is being impacted by what they see on social media. As part of the campaign's effort to advance legislation to address this youth mental health crisis, Dove and Ogilvy have created a film that explores the real-life consequences of harmful beauty content through first-hand stories of young people.
Client: Dove
Team: Ogilvy UK + Ogilvy Toronto
New research from the Dove Self-Esteem Project shows that 70% of kids are exposed to toxic beauty content on social media, and that 3 in 5 kids' mental health is being impacted by what they see on social media. As part of the campaign's effort to advance legislation to address this youth mental health crisis, Dove and Ogilvy have created a film that explores the real-life consequences of harmful beauty content through first-hand stories of young people.
Client: Dove
Team: Ogilvy UK + Ogilvy Toronto
