Uploaded July 2013 | Updated September 2026, 12 hours ago
Title: The Wearable Movie
Client: Coca-Cola
Office: Ogilvy & Mather New York
Coca-Cola wanted to say thank you to those who make the world a little happier. So we created The Wearable Movie - an interactive film that you not only watch but actually star in.
Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.
There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.
Title: The Wearable Movie
Client: Coca-Cola
Office: Ogilvy & Mather New York
Coca-Cola wanted to say thank you to those who make the world a little happier. So we created The Wearable Movie - an interactive film that you not only watch but actually star in.
Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.
There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.
