Uploaded November 2025 | Updated September 2026, 2 weeks ago
What’s the most overhyped thing in marketing today? “The fact that AI will replace all of us and you won’t need a budget for it.”
In this marketing Q&A, Darren Schillace, president of marketing at Fox Entertainment, debunks this myth. Hear his take on the most underhyped thing (“the need for very good people”), what AI will never solve (“generating a 100% new idea”), and the top skill his team needs to learn.
What’s the most overhyped thing in marketing today? “The fact that AI will replace all of us and you won’t need a budget for it.”
In this marketing Q&A, Darren Schillace, president of marketing at Fox Entertainment, debunks this myth. Hear his take on the most underhyped thing (“the need for very good people”), what AI will never solve (“generating a 100% new idea”), and the top skill his team needs to learn.
