Uploaded December 2025 | Updated September 2026, 2 weeks ago
“The CMO has become the new change management officer.”
Behnaz Ghahramani, SVP of global marketing at Marriott International, shares her rapid-fire takes on the state of marketing. From banning the phrase “low-hanging fruit” to why the CMO’s role has fundamentally shifted, here is her 60-second download.
“The CMO has become the new change management officer.”
Behnaz Ghahramani, SVP of global marketing at Marriott International, shares her rapid-fire takes on the state of marketing. From banning the phrase “low-hanging fruit” to why the CMO’s role has fundamentally shifted, here is her 60-second download.
