Uploaded August 2026 | Updated September 2026, 2 weeks ago
66% of marketers now prefer performance- and outcome-based compensation over traditional agency models. But how do you navigate the operational hurdles?
BCG Managing Director & Partner, Janet Balis, breaks down the 3 key pillars for modern, future-proof agency partnerships.
đ Read the full article on Think with Google: https://goo.gle/4g3FY3x
66% of marketers now prefer performance- and outcome-based compensation over traditional agency models. But how do you navigate the operational hurdles?
BCG Managing Director & Partner, Janet Balis, breaks down the 3 key pillars for modern, future-proof agency partnerships.
đ Read the full article on Think with Google: https://goo.gle/4g3FY3x
