Uploaded August 2026 | Updated September 2026, 2 weeks ago
When DoorDash sponsored the world’s biggest soccer tournament, they uncovered a surprising trend: 79% of sports fans are on their phones while watching the matches. In this clip, Andy Wells, VP of Growth Marketing at DoorDash, shares the unbelievable story of a fan who DoorDashed a full-sized TV directly to a crowded watch party. Discover how DoorDash leverages search marketing and organic consumer behavior to capture demand, solve unique customer problems, and drive massive brand growth during global events.
When DoorDash sponsored the world’s biggest soccer tournament, they uncovered a surprising trend: 79% of sports fans are on their phones while watching the matches. In this clip, Andy Wells, VP of Growth Marketing at DoorDash, shares the unbelievable story of a fan who DoorDashed a full-sized TV directly to a crowded watch party. Discover how DoorDash leverages search marketing and organic consumer behavior to capture demand, solve unique customer problems, and drive massive brand growth during global events.
