Uploaded July 2026 | Updated September 2026, 2 weeks ago
Starting a business out of “fear and desperation” may not be ideal, especially when you do it in the midst of a global economic crisis. That’s exactly what Marc Robertz-Schwartz was up against when he founded the marketing agency that would become Red Apples Media. But the circumstances provided valuable life lessons and made the eventual success of the business even sweeter. The former Jacksonville resident chronicles his path from the dynamic, stressful and often exciting world of local television to the self-help shelves in his book, The Red Apples Way. The book offers a playbook for entrepreneurs hoping to craft a corporate culture that reflects nine “core” values. We ask him about the inspiration behind his governing acronym and whether the changing media landscape has affected his management principles.
Guest: Marc Robertz-Schwartz, author of The Red Apples Way
Starting a business out of “fear and desperation” may not be ideal, especially when you do it in the midst of a global economic crisis. That’s exactly what Marc Robertz-Schwartz was up against when he founded the marketing agency that would become Red Apples Media. But the circumstances provided valuable life lessons and made the eventual success of the business even sweeter. The former Jacksonville resident chronicles his path from the dynamic, stressful and often exciting world of local television to the self-help shelves in his book, The Red Apples Way. The book offers a playbook for entrepreneurs hoping to craft a corporate culture that reflects nine “core” values. We ask him about the inspiration behind his governing acronym and whether the changing media landscape has affected his management principles.
Guest: Marc Robertz-Schwartz, author of The Red Apples Way
