Uploaded February 2021 | Updated September 2026, 2 weeks ago
Brands use sales data, Google Analytics, social media analytics and more to inform nearly every aspect of the business. Now consumers are asserting more control over what data they share while some are questioning whether we're too reliant on data in decision making. Our experts will explore how these trends will impact the future of retail and how much is too much information.
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About Your Host, Tom Henkenius: Tom is an Emmy award-winning broadcast journalist, director of FIDM’s Bachelor of Arts degree in digital marketing and principal partner at Thunder Communications, a content production company. Tom spent 10 years as a television news journalist after graduating from USC Annenberg. Tom holds a Master's of Science from USC's Iovine and Young Academy in Integrated Design, Business and Technology.
Brands use sales data, Google Analytics, social media analytics and more to inform nearly every aspect of the business. Now consumers are asserting more control over what data they share while some are questioning whether we're too reliant on data in decision making. Our experts will explore how these trends will impact the future of retail and how much is too much information.
_______________________________________________________________________
About Your Host, Tom Henkenius: Tom is an Emmy award-winning broadcast journalist, director of FIDM’s Bachelor of Arts degree in digital marketing and principal partner at Thunder Communications, a content production company. Tom spent 10 years as a television news journalist after graduating from USC Annenberg. Tom holds a Master's of Science from USC's Iovine and Young Academy in Integrated Design, Business and Technology.
