Uploaded July 2021 | Updated September 2026, 2 weeks ago
What is the role of buying in the digital era? How do fashion industry professionals forecast trends and know what to buy? How does someone become a fashion buyer?
Please join us for a one-hour panel discussion with top fashion buyers from Tory Burch, Ross Stores, and The North Face, moderated by FIDM Merchandising & Marketing Program Director and former buyer for Christian Dior Couture, Mimi Su, as we explore the art and science of fashion buying.
Learn how the FIDM curriculum prepares students for success in this field as you meet FIDM Grads and other experts in merchandising. They’ll discuss their experience, the customer, and how the DNA of their brand influences their buying.
You’ll also learn how they integrate quantitative and analytical skills into the buying process, what new technologies are being introduced into the field of buying, and how buying has changed since the pandemic.
About Moderator, Mimi Su: Mimi Su brings years of buying and merchandising experience at Christian Dior Couture and Saks Fifth Avenue to her role as the Director of the Merchandising & Marketing program at FIDM. A three-time Outstanding Faculty of the Year Award recipient, she is also a graduate of FIDM.
About Panelist, Lauren Auerbach: Lauren Auerbach is an omnibuyer for jewelry at Tory Burch and a current instructor at FIDM. Her prior industry experience includes positions at luxury brands Christian Dior, Balenciaga, Hermès, and Louis Vuitton.
About Panelist, Sakinah Muhammad: Sakinah Muhammad is a FIDM instructor and retail buyer responsible for curating the cosmetics category for Ross Stores, the fortune 500 off-price retail chain. Over her 15-year career with the brand, she has also been the buyer for lingerie and footwear.
About Panelist, Matt Hulsey: Matt Hulsey is an ecommerce and store buyer for clothing at The North Face. He graduated from FIDM with his Bachelor’s in Business Management and an Associate of Arts degree in Merchandising & Marketing and has held merchandising and buying positions at A|X Armani Exchange as well as BCBG before joining The North Face.
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Your story begins here: fidm.edu
FIDM's engaging learning environment and rigorous programs of study develop graduates who become leaders in the industries of global design and business. Under the guidance of faculty who are industry professionals, FIDM Students learn to strategically integrate design thinking with technology, producing work that is grounded in critical and creative thought. FIDM Graduates embrace cultural diversity and ethical choice while advancing the well-being of their communities.
Stay connected with #FIDM on social 👇
Instagram: instagram.com/fidm
TikTok: tiktok.com/@fidmcollege
Twitter: twitter.com/FIDM
Facebook: facebook.com/FIDMCollege
LinkedIn: linkedin.com/school/fidm
What is the role of buying in the digital era? How do fashion industry professionals forecast trends and know what to buy? How does someone become a fashion buyer?
Please join us for a one-hour panel discussion with top fashion buyers from Tory Burch, Ross Stores, and The North Face, moderated by FIDM Merchandising & Marketing Program Director and former buyer for Christian Dior Couture, Mimi Su, as we explore the art and science of fashion buying.
Learn how the FIDM curriculum prepares students for success in this field as you meet FIDM Grads and other experts in merchandising. They’ll discuss their experience, the customer, and how the DNA of their brand influences their buying.
You’ll also learn how they integrate quantitative and analytical skills into the buying process, what new technologies are being introduced into the field of buying, and how buying has changed since the pandemic.
About Moderator, Mimi Su: Mimi Su brings years of buying and merchandising experience at Christian Dior Couture and Saks Fifth Avenue to her role as the Director of the Merchandising & Marketing program at FIDM. A three-time Outstanding Faculty of the Year Award recipient, she is also a graduate of FIDM.
About Panelist, Lauren Auerbach: Lauren Auerbach is an omnibuyer for jewelry at Tory Burch and a current instructor at FIDM. Her prior industry experience includes positions at luxury brands Christian Dior, Balenciaga, Hermès, and Louis Vuitton.
About Panelist, Sakinah Muhammad: Sakinah Muhammad is a FIDM instructor and retail buyer responsible for curating the cosmetics category for Ross Stores, the fortune 500 off-price retail chain. Over her 15-year career with the brand, she has also been the buyer for lingerie and footwear.
About Panelist, Matt Hulsey: Matt Hulsey is an ecommerce and store buyer for clothing at The North Face. He graduated from FIDM with his Bachelor’s in Business Management and an Associate of Arts degree in Merchandising & Marketing and has held merchandising and buying positions at A|X Armani Exchange as well as BCBG before joining The North Face.
________
Your story begins here: fidm.edu
FIDM's engaging learning environment and rigorous programs of study develop graduates who become leaders in the industries of global design and business. Under the guidance of faculty who are industry professionals, FIDM Students learn to strategically integrate design thinking with technology, producing work that is grounded in critical and creative thought. FIDM Graduates embrace cultural diversity and ethical choice while advancing the well-being of their communities.
Stay connected with #FIDM on social 👇
Instagram: instagram.com/fidm
TikTok: tiktok.com/@fidmcollege
Twitter: twitter.com/FIDM
Facebook: facebook.com/FIDMCollege
LinkedIn: linkedin.com/school/fidm
