Uploaded January 2026 | Updated September 2026, 1 week ago
The growing trust we place in brands, sometimes more than in people, reflects a fascinating shift in consumer behaviour. Most major brands founded during or before the Victorian period were named after their founders or families, reflecting a time when personal reputation was central to commerce. While not universal (some brands used place names) eponymous branding was the dominant model - especially for booze.
With Richard Seale. Comment 'Richard' and I'll DM you a link to the full episode.
The growing trust we place in brands, sometimes more than in people, reflects a fascinating shift in consumer behaviour. Most major brands founded during or before the Victorian period were named after their founders or families, reflecting a time when personal reputation was central to commerce. While not universal (some brands used place names) eponymous branding was the dominant model - especially for booze.
With Richard Seale. Comment 'Richard' and I'll DM you a link to the full episode.
