Uploaded July 2026 | Updated September 2026, 5 days ago

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Discover the next generation of the iconic Wild Country Friend.

In this video, we explore the design philosophy, key innovations, and technical features behind our most advanced camming device. Learn how the new Flow Cord technology, refined ergonomics, proven 13.75° cam angle, and expanded size range work together to deliver smoother handling, maximum holding power, and confidence in every placement.

Developed through years of laboratory testing and real-world feedback from world-class crack climbers, mountain professionals, and our athletes, the new Friend stays true to its heritage while setting a new benchmark for the future of trad climbing.

Built on heritage.
Engineered for the future.

wildcountry.com

#MakingFriendSince1977 #TradClimbing #FriendCam #WildCountry #ClimbingGear #EmbraceTheEssence