JCDecaux | Efficient growth and programmatic DOOH @JCDecaux | Uploaded June 2023 | Updated October 2024, 4 hours ago.
How to drive efficient growth?
That’s the question Displayce, answered during the #CMOSummit at #VivaTech alongside Asmita Dubey, Bob Pittman, Rob Bradley, Roger Lynch and Shelley Zalis.
We had the chance to talk with her afterwards and learn more about what they do at Displayce and about their great work in programmatic DOOH.
How to drive efficient growth?
That’s the question Displayce, answered during the #CMOSummit at #VivaTech alongside Asmita Dubey, Bob Pittman, Rob Bradley, Roger Lynch and Shelley Zalis.
We had the chance to talk with her afterwards and learn more about what they do at Displayce and about their great work in programmatic DOOH.
![[Food & Beverage] Pepsi call-in giveaway in OOH campaign | JCDecaux Lithuania](https://i.ytimg.com/vi/DSFoWmfmjHw/hqdefault.jpg "[Food & Beverage] Pepsi call-in giveaway in OOH campaign | JCDecaux Lithuania
Pepsi launched an interactive campaign in central Vilnius with the help of Media House Lithuania and JCDecaux Lithuania.
Passers-by got a refreshing can from the JCDecaux column if they called the number shown on it and answered a question about PepsiMax correctly.
During 2 weeks, 63,000 calls were received and 3,200 cans were given away!")
