JCDecaux | Innovative campaign for the new film Olegs | JCDecaux Latvia @JCDecaux | Uploaded November 2019 | Updated October 2024, 4 hours ago.
This month one of JCDecaux’s columns was ‘repackaged’ to raise awareness on the subject of human trafficking in the context of the newly released Latvian film “Olegs”. An actual person was wrapped like a commodity and alerted bypassers . This week the film won the award for the best film of the year in Latvian National Film Awards.
This month one of JCDecaux’s columns was ‘repackaged’ to raise awareness on the subject of human trafficking in the context of the newly released Latvian film “Olegs”. An actual person was wrapped like a commodity and alerted bypassers . This week the film won the award for the best film of the year in Latvian National Film Awards.
![[Food & Beverage] Pepsi call-in giveaway in OOH campaign | JCDecaux Lithuania](https://i.ytimg.com/vi/DSFoWmfmjHw/hqdefault.jpg "[Food & Beverage] Pepsi call-in giveaway in OOH campaign | JCDecaux Lithuania
Pepsi launched an interactive campaign in central Vilnius with the help of Media House Lithuania and JCDecaux Lithuania.
Passers-by got a refreshing can from the JCDecaux column if they called the number shown on it and answered a question about PepsiMax correctly.
During 2 weeks, 63,000 calls were received and 3,200 cans were given away!")
