JCDecaux | [Food & Beverage] Pepsi call-in giveaway in OOH campaign | JCDecaux Lithuania @JCDecaux | Uploaded September 2018 | Updated October 2024, 6 hours ago.
Pepsi launched an interactive campaign in central Vilnius with the help of Media House Lithuania and JCDecaux Lithuania.
Passers-by got a refreshing can from the JCDecaux column if they called the number shown on it and answered a question about PepsiMax correctly.
During 2 weeks, 63,000 calls were received and 3,200 cans were given away!
Pepsi launched an interactive campaign in central Vilnius with the help of Media House Lithuania and JCDecaux Lithuania.
Passers-by got a refreshing can from the JCDecaux column if they called the number shown on it and answered a question about PepsiMax correctly.
During 2 weeks, 63,000 calls were received and 3,200 cans were given away!