Does the CMO Role Need an Update? @harvardbusinessreview
Does the CMO Role Need an Update? @harvardbusinessreview
Uploaded June 2025 | Updated September 2026, 3 hours ago
The CMO role is more complex than ever, thanks to AI, data, and digital demands—so is it time for a title reset?

Read the full article by Denise Dahlhoff here: hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update

(Editor's note: We reposted this to correct an earlier typo.)

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Does the CMO Role Need an Update?

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