Current Uses of AI in Streaming Ad Ops @streamingmediavideo
Current Uses of AI in Streaming Ad Ops @streamingmediavideo
Uploaded May 2026 | Updated September 2026, 2 weeks ago
How are publishers and advertisers leveraging AI in CTV ad ops in 2026? According to IAB Tech Lab’s Shailley Singh, managing creative and data coming out of campaigns are two key areas; others include prevalidating creative and generating contextual data, says Sargeway’s Sarge Sargent. Both explain how these processes work and the value AI adds in this discussion with Reality Software’s Nadine Krefetz from Streaming Media Connect 2026.
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Current Uses of AI in Streaming Ad Ops

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