Uploaded February 2026 | Updated September 2026, 2 weeks ago

---

Curating the right content mix is the foundation of scalable streaming channel monetization. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.

Moderator:
Rebecca Avery, Owner & Principal, Integration Therapy

Speakers:
Jon Giegengack, Principal, Hub Entertainment Research
Pamela Duckworth, Head of Fubo Studios, Fubo
Kyle Espinosa, VP Global Programming & Analytics, Fremantle