Uploaded May 2026 | Updated September 2026, 2 weeks ago
In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network’s DTC app. In this exclusive keynote fireside chat, Graham will delve into the app’s content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data audience insights to measure customer lifetime value, personalize content, and inform future strategic decisions. The conversation will also explore how Tennis Channel approaches the app as a vehicle for helping newer fans to better understand the game and its emerging and established stars, target new audiences, and how they’re leveraging AI to accelerate and automate content generation and app development.
Moderator:
Steve Nathans-Kelly, VP & Editor-in-Chief, Streaming Media
Speaker:
Matt Graham, SVP, Direct-to-Consumer, Tennis Channel
In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network’s DTC app. In this exclusive keynote fireside chat, Graham will delve into the app’s content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data audience insights to measure customer lifetime value, personalize content, and inform future strategic decisions. The conversation will also explore how Tennis Channel approaches the app as a vehicle for helping newer fans to better understand the game and its emerging and established stars, target new audiences, and how they’re leveraging AI to accelerate and automate content generation and app development.
Moderator:
Steve Nathans-Kelly, VP & Editor-in-Chief, Streaming Media
Speaker:
Matt Graham, SVP, Direct-to-Consumer, Tennis Channel
