Uploaded April 2026 | Updated September 2026, 3 weeks ago

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Is creativity something you’re born with—or something you can learn?

In this episode, innovation expert Jeff DeGraff and Staney DeGraff reveal why creativity is a skill, not a gift—and how anyone can develop it using the C.R.E.A.T.E. framework.

You’ll learn how to:
✔ Identify the real problem
✔ Generate better ideas using proven techniques
✔ Use analogies and storytelling to drive innovation
✔ Evaluate ideas that actually succeed
This isn’t theory—it’s a practical system used in business, education, and innovation labs worldwide.

🚀 Key Takeaways:
Creativity compounds through small wins
Constraints actually boost innovation
Failure is part of the learning cycle
Storytelling is essential for idea adoption
Evaluation determines which ideas win

⏱ Chapters:
00:00 Sponsor & Giveaway
01:59 Creativity Myth Debunked
07:49 Capturing Ideas
17:31 Innovation at the Edge
25:25 Replicate Ideas
34:46 Beginner Mind
40:43 Storytelling for Innovation
46:09 Evaluating Ideas

👉 Subscribe for more insights on innovation, leadership, and future thinking.

Featured Book: The Creative Mindset by Jeff & Staney DeGraff

Find the DeGraffs: jeffdegraff.com


Aidan McCullen is a Thinkers50 Innovation Award winner, keynote speaker Ireland, and host of The Innovation Show—the only podcast ever to receive a Thinkers50 award.

Be in to win a copy by signing up to thethursdaythought.substack.com