Uploaded March 2026 | Updated September 2026, 2 weeks ago

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What do consumers truly want in a product? Beko CEO Hakan Bulgurlu explains that after digging deep, the answer is clear: they want "as simple product as possible" that is also cost-competitive. While they care about speed and energy efficiency, simplicity is paramount.

Watch the full episode: youtube.com/watch?v=fuiEUGg8JQs

#WhereValueIsUnlocked #ConsumerValue #Simplicity #Innovation #ConsumerExperience #Pricing #ProductQuality #ConsumerCentric