Coca-Cola Introduces the Diet Coke - Taste It All Campaign (Employee Video, 1992) @ConsumerTimeCapsule
Coca-Cola Introduces the Diet Coke - Taste It All Campaign (Employee Video, 1992) @ConsumerTimeCapsule
Uploaded September 2020 | Updated September 2026, 2 weeks ago
In 1992, Diet Coke embarked on a large re-branding campaign dubbed "Taste It All - One Awesome Calorie." In this video, you'll see their launch plans and expectations for the brand.

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Coca-Cola Introduces the Diet Coke - Taste It All Campaign (Employee Video, 1992)

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