Uploaded April 2024 | Updated September 2026, 14 hours ago

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"I want to grow in a way that tangibly keeps us connected to why we do it."

Chris Goode founded Ruby Jean's Juicery in 2015, and since then has grown it into multiple locations, launched a wholesale juice line in Whole Foods, and worked with local schools and the community on improving the diets of children in and around Kansas City.

Follow Chris on Instagram: instagram.com/genuinejuiceguy
Follow Ruby Jean's Juicery: instagram.com/rubyjeansjuicery

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00:00 Introduction and Special Guest
17:14 Tailoring the Brand to Cultural Communities
29:13 Renaming Troost Avenue for Unity
44:22 Expanding into Whole Foods and Owning Real Estate
53:35 Navigating the Challenges of Closing Locations
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